Episode 79: Andy McDonald chats to Martin Buchheit and George Perry who recently authored EGOals. Martin is the former head of performance at Paris Saint Germain Football Club and currently works for Kitman labs. He is based in Spain. George is a Sports performance specialist and sports businessman and writer based in Tulsa, Oklahoma. EGOals brings together over 100 of the world’s top high-performance sports practitioners, in addition to their own experiences in the sports industry. They explore the nature, role and importance of ego in the workplace, along with sharing insights into ego’s successes and failures behind the scenes of elite sport. 

Topics discussed:

  • Why write a book about ego 
  • Differences of opinion 
  • When is ego needed 
  • Assessing your own ego
  • Dealing with other professionals ego
  • Writing your own book



Inform Performance is sponsored by VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training

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Our Team

About the Author
Andy is the Host / Co-Founder of Inform Performance and a dual qualified Physiotherapist / Strength & Conditioning Coach. Andy is based in Philadelphia & works for Total Performance who provide a multi-faceted, elite level diagnostic, rehabilitation and performance service. Delivered by a team of world leading specialists to organisations in the NBA, NFL, English Premier League, the LTA and England Rugby.